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CDAOI México

29-30 de mayo de 2019 | Ciudad de México

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Day 1
29th May
08:00

Registration

Registration & Breakfast Networking in the Exhibition Area

Registration

mayo 29 | 08:00 - 09:00

Registration & Breakfast Networking in the Exhibition Area

Speaking:

09:00

Chairman's Opening Remarks

Chairman's Opening Remarks

mayo 29 | 09:00 - 09:20

Speaking:

09:20

Opening Keynote: Digital Transformation and the Changing Role of the CIO

  • In today’s world of rapidly changing technology, what do Chief Information Officers need to do to succeed in their roles?
  • Becoming a key business partner, not an obstacle
  • Effectively aligning with organization goals and strategy
  • Taking on the role of CIO: what can be done to prepare talented IT professionals to take on the role of CIO?

Speaking:

RafaelPimentel_Photo

Rafael Pimentel

Chief Information Officer, Mexican Space Agency

Opening Keynote: Digital Transformation and the Changing Role of the CIO

mayo 29 | 09:20 - 09:40

  • In today’s world of rapidly changing technology, what do Chief Information Officers need to do to succeed in their roles?
  • Becoming a key business partner, not an obstacle
  • Effectively aligning with organization goals and strategy
  • Taking on the role of CIO: what can be done to prepare talented IT professionals to take on the role of CIO?

Speaking:

RafaelPimentel_Photo

Rafael Pimentel

Mexican Space Agency

09:40

Keynote Presentation: Moving From a Cost Center to a Profit Center – How to Measure and Communicate the ROI of Analytics

  • Most business leaders will agree that analytics is a major part of the organization’s future
  • It isn’t just about increasing revenue – analytics leaders must show the savings created from operational change and clearly demonstrate this value throughout all levels of the company
  • Hear from Banorte about where their analytics team has clearly demonstrated an ROI reaching into billions of dollars

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Chief Analytics Officer, Banorte

Keynote Presentation: Moving From a Cost Center to a Profit Center – How to Measure and Communicate the ROI of Analytics

mayo 29 | 09:40 - 10:00

  • Most business leaders will agree that analytics is a major part of the organization’s future
  • It isn’t just about increasing revenue – analytics leaders must show the savings created from operational change and clearly demonstrate this value throughout all levels of the company
  • Hear from Banorte about where their analytics team has clearly demonstrated an ROI reaching into billions of dollars

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Banorte

10:00

Keynote Presentation: Using the Analytics Perspective With the Digital Structure

  • Why it is so important to use the data available to assist with challenging digital transformation strategies
  • Encouraging greater knowledge between departments who may have very different perspective
  • How to manage a budget with both a digital project manager and an analytics leader
  • Creating good relationships when analytics is often used as a way to judge the digital side of the business

Speaking:

Giulianna-Carranza-230x230

Giulianna Carranza

Business Analytics Unit Director - Chief Data & Analytics Officer, Yanbal International

Keynote Presentation: Using the Analytics Perspective With the Digital Structure

mayo 29 | 10:00 - 10:20

  • Why it is so important to use the data available to assist with challenging digital transformation strategies
  • Encouraging greater knowledge between departments who may have very different perspective
  • How to manage a budget with both a digital project manager and an analytics leader
  • Creating good relationships when analytics is often used as a way to judge the digital side of the business

Speaking:

Giulianna-Carranza-230x230

Giulianna Carranza

Yanbal International

10:20

Panel Discussion: What Can We Do to Make Business Transformation Strategies Successful?

  • Should analytics be continually used to measure success?
  • Tracing what works and what doesn’t in order to identify patterns
  • Understand the priorities of the customer before digital transformation strategies take place
  • Getting the correct architecture processes in place for digital ecosystems

Speaking:

HernanMartinez_Photo

Hernan Guerra

Chief Information Officer , VIAKEM

celco

Celso Costa

Chief Technology Innovation Officer - Américas - México, Ambra Gaming

RafaelPimentel_Photo

Rafael Pimentel

Chief Information Officer, Mexican Space Agency

CarlaQuezada_Photo

Carla Quezada

Data Science & Analytics Senior Manager, General Electric

Panel Discussion: What Can We Do to Make Business Transformation Strategies Successful?

mayo 29 | 10:20 - 10:50

  • Should analytics be continually used to measure success?
  • Tracing what works and what doesn’t in order to identify patterns
  • Understand the priorities of the customer before digital transformation strategies take place
  • Getting the correct architecture processes in place for digital ecosystems

Speaking:

RafaelPimentel_Photo

Rafael Pimentel

Mexican Space Agency

CarlaQuezada_Photo

Carla Quezada

General Electric

celco

Celso Costa

Ambra Gaming

HernanMartinez_Photo

Hernan Guerra

VIAKEM

10:50

Mid-Morning Coffee Break & Networking

Mid-Morning Coffee Break & Networking

mayo 29 | 10:50 - 11:20

Speaking:

11:20

Keynote Presentation: Case Study - Practical Applications and Challenges of Migrating to Data Lake

  • With the trend to migrate to either Data Lakes or the Cloud, how do you decide which will be most effective for your organization?
  • Overcoming legacy systems for more efficient data structures
  • Is it better to outsource or build abilities in-house?
  • Working out the appropriate size for the data lake

Speaking:

foto_bio_DV-230x230

Daniel Vaughan

Director of Big Data, Telefónica México

Keynote Presentation: Case Study - Practical Applications and Challenges of Migrating to Data Lake

mayo 29 | 11:20 - 11:40

  • With the trend to migrate to either Data Lakes or the Cloud, how do you decide which will be most effective for your organization?
  • Overcoming legacy systems for more efficient data structures
  • Is it better to outsource or build abilities in-house?
  • Working out the appropriate size for the data lake

Speaking:

foto_bio_DV-230x230

Daniel Vaughan

Telefónica México

11:40

Keynote Presentation: Focusing on the “Transformation” in Digital Transformation

  • The digital transformation is a complete project that involves specific actions and key actors to make it happen
  • Avoiding the cliché of viewing digital transformation as only installing software and digitizing internal processes: it is about generating a complete experience to the users
  • Making a change and an upgrade whilst keeping the user at the forefront of all decisions
  • Changing the organization mindset and comfort zone in order to implement real change

Speaking:

DianaSades_Photo

Diana Sades

Customer Experience & Digital Transformation Manager, Club Premier Aeromexico

Keynote Presentation: Focusing on the “Transformation” in Digital Transformation

mayo 29 | 11:40 - 12:00

  • The digital transformation is a complete project that involves specific actions and key actors to make it happen
  • Avoiding the cliché of viewing digital transformation as only installing software and digitizing internal processes: it is about generating a complete experience to the users
  • Making a change and an upgrade whilst keeping the user at the forefront of all decisions
  • Changing the organization mindset and comfort zone in order to implement real change

Speaking:

DianaSades_Photo

Diana Sades

Club Premier Aeromexico

12:00

Keynote Presentation: Going From Data to Decisions With Machine Learning

  • Data is the new oil and it is vital that companies are embarking on data capitalization
  • Understanding the correct application in business for data science
  • Practical advice on how to manage a data science team properly
  • Applicable machine learning use cases for different industries

Speaking:

DanteTellez_Photo

Dante Tellez Guevara

Data Analytics Director , Grupo Salinas

Keynote Presentation: Going From Data to Decisions With Machine Learning

mayo 29 | 12:00 - 12:20

  • Data is the new oil and it is vital that companies are embarking on data capitalization
  • Understanding the correct application in business for data science
  • Practical advice on how to manage a data science team properly
  • Applicable machine learning use cases for different industries

Speaking:

DanteTellez_Photo

Dante Tellez Guevara

Grupo Salinas

Track A:

12:20

Keynote Presentation: Understanding the Foundation of Data Monetization

  • If data is a strategic asset, why is data management not receiving proper attention?
  • Why is worth investing on data management practice?
  • Best practice in data management as a foundation for data monetization
  • The Leaders-DATA-Manifesto

Speaking:

MariluLopez_Photo

Marilu Lopez

President, DAMA Chapter Mexico

Keynote Presentation: Understanding the Foundation of Data Monetization

mayo 29 | 12:20 - 12:40

  • If data is a strategic asset, why is data management not receiving proper attention?
  • Why is worth investing on data management practice?
  • Best practice in data management as a foundation for data monetization
  • The Leaders-DATA-Manifesto

Speaking:

MariluLopez_Photo

Marilu Lopez

DAMA Chapter Mexico

Track A:

12:40

Panel Discussion: Creating Clear Communication Paths With Other Business Sectors

  • Creating clarity around the business agenda in order to drive better analyses and insights
  • How do you set a realistic return on investment for new projects?
  • Collaborating effective with other departments such as marketing and customer services to improve business operations through education

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Chief Analytics Officer, Banorte

FelipeGutierrez_Photo

Felipe Gutierrez

Data & Analytics Senior Manager, Imbera

FranciscoRomero_Photo

Francisco Romero

Head of Transformation, Banco Santander Mexico

AlejandroMelo_Photo

Alejandro Melo

Head of Business Intelligence - Analytics and Insights, Procter & Gamble

DianaSolisLong_Photo

Diana Solis Long

Device Analytics Director, AT&T

Panel Discussion: Creating Clear Communication Paths With Other Business Sectors

mayo 29 | 12:40 - 13:10

  • Creating clarity around the business agenda in order to drive better analyses and insights
  • How do you set a realistic return on investment for new projects?
  • Collaborating effective with other departments such as marketing and customer services to improve business operations through education

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Banorte

FelipeGutierrez_Photo

Felipe Gutierrez

Imbera

FranciscoRomero_Photo

Francisco Romero

Banco Santander Mexico

AlejandroMelo_Photo

Alejandro Melo

Procter & Gamble

DianaSolisLong_Photo

Diana Solis Long

AT&T

Track A:

1:10

Lunch and Networking in the Exhibition Area

Lunch and Networking in the Exhibition Area

mayo 29 | 13:10 - 14:10

Speaking:

Track A:

2:10

Discussion Group 1A: the Customer Focus

How can data be used to deliver on the different expectations of customers?

Speaking:

gust

Gustavo Herrera Galicia

Director of Commercial Digital Strategy, GIN Media

AngelRamirez_Photo

Angel Ramirez

Chief Technology Officer, Evolumedia

HectorAlvarado_Photo

Hector Alvarado

Chief Operating Officer, Sport City

PedroArmengol_Photo

Pedro Armengol

Global Head of Data Science, Cinepolis

Edgar

Edgar Trevino

Director Data & Analytics, Walmart

Silhouette-6

Hector Valenzuela

Digital Transformation Manager, TV Azteca

Discussion Group 1A: the Customer Focus

mayo 29 | 14:10 - 14:55

How can data be used to deliver on the different expectations of customers?

Speaking:

Edgar

Edgar Trevino

Walmart

gust

Gustavo Herrera Galicia

GIN Media

HectorAlvarado_Photo

Hector Alvarado

Sport City

Silhouette-6

Hector Valenzuela

TV Azteca

PedroArmengol_Photo

Pedro Armengol

Cinepolis

AngelRamirez_Photo

Angel Ramirez

Evolumedia

Track A:

2:10

Discussion Group 1B: Data Governance and Data Management

How can we appropriate visualize data from different sources? Achieving effective data visualization

Speaking:

JoseJuanMusule_Photo

Jose Juan Musule

VP Data & Analytics , BBVA Bancomer

foto_bio_DV-230x230

Daniel Vaughan

Director of Big Data, Telefónica México

CarlaQuezada_Photo

Carla Quezada

Data Science & Analytics Senior Manager, General Electric

OswaldoBaez_Photo

Oswaldo Baez

Chief Enterprise Information Architect, Banco de Mexico

Discussion Group 1B: Data Governance and Data Management

mayo 29 | 14:10 - 14:55

How can we appropriate visualize data from different sources? Achieving effective data visualization

Speaking:

foto_bio_DV-230x230

Daniel Vaughan

Telefónica México

CarlaQuezada_Photo

Carla Quezada

General Electric

JoseJuanMusule_Photo

Jose Juan Musule

BBVA Bancomer

OswaldoBaez_Photo

Oswaldo Baez

Banco de Mexico

Track A:

2:10

Discussion Group 1C: Digital Transformation

Calculating the right pace of digital transformation for the business

Speaking:

DianaSades_Photo

Diana Sades

Customer Experience & Digital Transformation Manager, Club Premier Aeromexico

IsraelRamirez_Photo

Israel Ramirez

Head of Digital One-Click Programme, BBVA Bancomer

AlejandroSuarez_Photo

Alejandro Suarez

Chief Information Officer, Sigma Alimentos

Discussion Group 1C: Digital Transformation

mayo 29 | 14:10 - 14:55

Calculating the right pace of digital transformation for the business

Speaking:

AlejandroSuarez_Photo

Alejandro Suarez

Sigma Alimentos

DianaSades_Photo

Diana Sades

Club Premier Aeromexico

IsraelRamirez_Photo

Israel Ramirez

BBVA Bancomer

Track A:

2:55

Discussion Group 2B: Data Management and Data Governance

Navigating the Mexican, North American & Central American data compliance maze

Speaking:

Daniela Juarez

Daniela Juarez

Data Privacy Head - Mexico, Central America & Caribbean, Novartis

GuillermoGonzalez_Photo

Guillermo Gonzalez

Compliance Manager, Televisa

Discussion Group 2B: Data Management and Data Governance

mayo 29 | 14:55 - 15:40

Navigating the Mexican, North American & Central American data compliance maze

Speaking:

Daniela Juarez

Daniela Juarez

Novartis

GuillermoGonzalez_Photo

Guillermo Gonzalez

Televisa

Track A:

2:55

Discussion Group 2C: Data for Risk Management

How can we best use different kinds of data to mitigate risk?

Speaking:

ClaudioLima_Photo

Claudio Lima

Head of Risk Modeling, Analytics and Innovation, HSBC Latin America

FelipeGutierrez_Photo

Felipe Gutierrez

Data & Analytics Senior Manager, Imbera

AngelRamirez_Photo

Angel Ramirez

Chief Technology Officer, Evolumedia

Discussion Group 2C: Data for Risk Management

mayo 29 | 14:55 - 15:40

How can we best use different kinds of data to mitigate risk?

Speaking:

FelipeGutierrez_Photo

Felipe Gutierrez

Imbera

ClaudioLima_Photo

Claudio Lima

HSBC Latin America

AngelRamirez_Photo

Angel Ramirez

Evolumedia

Track A:

2:55

Discussion Group 2A: the Customer Focus

Using data from campaigns and promotions to create more effective customer interaction plans

Speaking:

Silhouette-3

Alejandro Roemer

Head of Behavioral Analytics , Banorte

JorgeVega_Photo

Jorge Fuentes Vega

Head of Media & Digital Mexico , Kantar Millward Brown

CuiArrroyo_Photo2

Cui Arroyo

VP eCommerce Operations, Walmart

Discussion Group 2A: the Customer Focus

mayo 29 | 14:55 - 15:40

Using data from campaigns and promotions to create more effective customer interaction plans

Speaking:

CuiArrroyo_Photo2

Cui Arroyo

Walmart

Silhouette-3

Alejandro Roemer

Banorte

JorgeVega_Photo

Jorge Fuentes Vega

Kantar Millward Brown

Track A:

3:40

Afternoon Tea & Networking in the Exhibition Area

Afternoon Tea & Networking in the Exhibition Area

mayo 29 | 15:40 - 16:10

Speaking:

Track A:

4:10

Keynote Presentation: Don’t Forget the Human Aspect - Psychological Factors to Consider to Consider With Data

  • When you translate business problems into analytics problems, there are certain key factors to consider beyond your technology
  • The human mind is geared towards interacting with data in certain ways
  • If you have too much data that is not ordered, people will try to simplify it, and if you do not have enough data, people will make assumptions
  • Key recommendations to overcome these factors
  • Bridging the gap between data scientists and the leadership team

Speaking:

JavierHauss_Photo

Javier Hauss

Regional Head of Analytics, UberEats

Keynote Presentation: Don’t Forget the Human Aspect - Psychological Factors to Consider to Consider With Data

mayo 29 | 16:10 - 16:30

  • When you translate business problems into analytics problems, there are certain key factors to consider beyond your technology
  • The human mind is geared towards interacting with data in certain ways
  • If you have too much data that is not ordered, people will try to simplify it, and if you do not have enough data, people will make assumptions
  • Key recommendations to overcome these factors
  • Bridging the gap between data scientists and the leadership team

Speaking:

JavierHauss_Photo

Javier Hauss

UberEats

Track A:

4:30

Keynote Presentation: Leverage Your Data Value and its Management by Knowing What You Have

  • Define what data architecture is and its importance
  • Review the existing models to not reinvent the wheel
  • Be aware of the impact of a data architecture or the whole data management area

Speaking:

OswaldoBaez_Photo

Oswaldo Baez

Chief Enterprise Information Architect, Banco de Mexico

Keynote Presentation: Leverage Your Data Value and its Management by Knowing What You Have

mayo 29 | 16:30 - 16:50

  • Define what data architecture is and its importance
  • Review the existing models to not reinvent the wheel
  • Be aware of the impact of a data architecture or the whole data management area

Speaking:

OswaldoBaez_Photo

Oswaldo Baez

Banco de Mexico

Track A:

4:50

Keynote Presentation: Capitalizing on eCommerce Data to Increase Conversions and Turn Them into Sales

  • Identifying problem pages to keep customers in the purchasing pipeline
  • Utilizing surveys in conjunction with behavioral metrics to gain an understand of the customer buying process
  • Maximizing the value of ecommerce data not only for better strategic decisions
  • Enhancing the role of ecommerce personalization in an increasingly competitive marketplace

Speaking:

CuiArrroyo_Photo2

Cui Arroyo

VP eCommerce Operations, Walmart

Keynote Presentation: Capitalizing on eCommerce Data to Increase Conversions and Turn Them into Sales

mayo 29 | 16:50 - 17:10

  • Identifying problem pages to keep customers in the purchasing pipeline
  • Utilizing surveys in conjunction with behavioral metrics to gain an understand of the customer buying process
  • Maximizing the value of ecommerce data not only for better strategic decisions
  • Enhancing the role of ecommerce personalization in an increasingly competitive marketplace

Speaking:

CuiArrroyo_Photo2

Cui Arroyo

Walmart

Track A:

5:10

Keynote Presentation: The CEO´s Dilemma - Predictability vs. Innovation

  • Challenges of innovating in uncertain environments
  • Corporate agility in tension with predictability towards shareholders
  • Organizational Design for Innovation: Risk Management or Trust?
  • Second-level competitive advantages to create lasting differentiation

Speaking:

MaikSchaefer_Photo

Maik Schaefer

Founder and CEO, Mango Life

Keynote Presentation: The CEO´s Dilemma - Predictability vs. Innovation

mayo 29 | 17:10 - 17:30

  • Challenges of innovating in uncertain environments
  • Corporate agility in tension with predictability towards shareholders
  • Organizational Design for Innovation: Risk Management or Trust?
  • Second-level competitive advantages to create lasting differentiation

Speaking:

MaikSchaefer_Photo

Maik Schaefer

Mango Life

Track A:

5:30

Panel Discussion: Establishing Strong Inter-Departmental Relationships

  • Avoiding a tug of war with IT and a culture of ‘what is data?’ vs ‘what is IT?'
  • Communicating data purposes to non-technical employees
  • Getting to know exactly where points for improvement are in business optimization to show significant results

Speaking:

GuillermoMartinez_Photo

Guillermo Martinez

Chief Digital & Analytics Officer , Mercadotecnia

Giulianna-Carranza-230x230

Giulianna Carranza

Business Analytics Unit Director - Chief Data & Analytics Officer, Yanbal International

AlejandroSuarez_Photo

Alejandro Suarez

Chief Information Officer, Sigma Alimentos

GustavoJaime-Munoz_Photo

Gustavo Jaime-Munoz

IT Data Science Manager, Kellogg Company

Panel Discussion: Establishing Strong Inter-Departmental Relationships

mayo 29 | 17:30 - 18:00

  • Avoiding a tug of war with IT and a culture of ‘what is data?’ vs ‘what is IT?'
  • Communicating data purposes to non-technical employees
  • Getting to know exactly where points for improvement are in business optimization to show significant results

Speaking:

Giulianna-Carranza-230x230

Giulianna Carranza

Yanbal International

GuillermoMartinez_Photo

Guillermo Martinez

Mercadotecnia

AlejandroSuarez_Photo

Alejandro Suarez

Sigma Alimentos

GustavoJaime-Munoz_Photo

Gustavo Jaime-Munoz

Kellogg Company

6:00

Chairman's Closing Remarks

Chairman's Closing Remarks

mayo 29 | 18:00 - 18:15

Speaking:

6:15

Drinks Reception

Drinks Reception

mayo 29 | 18:15 - 19:15

Speaking:

7:15

Close of Conference Day 1

Close of Conference Day 1

mayo 29 | 19:15

Speaking:

Day 2
30th May
08:15

Registration and Breakfast Networking in the Exhibition Area

Registration and Breakfast Networking in the Exhibition Area

mayo 30 | 08:15 - 08:45

Speaking:

08:45

Chairman's Opening Remarks

Chairman's Opening Remarks

mayo 30 | 08:45 - 09:00

Speaking:

09:00

Opening Keynote: Experimenting with AI and ML Business Use Cases to Find the Right Strategy for the Business

  • ‘Kissing frogs to find a prince’: experimenting can be a challenge, but trials help to find the optimum outcome
  • How to implement AI for cost-cutting and to reduce complexities
  • Turning use cases into something more manageable
  • Scaling up AI to increase efficiency rates

Speaking:

Alfredo-Pequeno-230x230

José Alfredo Pequeño Contreras

Chief Data Officer, Banco Regional de Monterrey

Opening Keynote: Experimenting with AI and ML Business Use Cases to Find the Right Strategy for the Business

mayo 30 | 09:00 - 09:20

  • ‘Kissing frogs to find a prince’: experimenting can be a challenge, but trials help to find the optimum outcome
  • How to implement AI for cost-cutting and to reduce complexities
  • Turning use cases into something more manageable
  • Scaling up AI to increase efficiency rates

Speaking:

Alfredo-Pequeno-230x230

José Alfredo Pequeño Contreras

Banco Regional de Monterrey

09:20

Keynote Presentation: Becoming a Data Driven Company, Data at the Core of the Business Ecosystem

  • Making data the igniter of decision making: end to end processes with data (Product, Marketing, Sales, etc.)
  • Generating actionable insights from data to improve performance across business
  • Installing a data-driven culture throughout the organization

Speaking:

PalomaGonzalez_Photo

Paloma Gonzalez Martinez

Chief Data & Business Officer , Segundamano Mexico

Keynote Presentation: Becoming a Data Driven Company, Data at the Core of the Business Ecosystem

mayo 30 | 09:20 - 09:40

  • Making data the igniter of decision making: end to end processes with data (Product, Marketing, Sales, etc.)
  • Generating actionable insights from data to improve performance across business
  • Installing a data-driven culture throughout the organization

Speaking:

PalomaGonzalez_Photo

Paloma Gonzalez Martinez

Segundamano Mexico

09:40

Keynote Presentation: Creating a Data Factory with DataOps for Continuous Delivery of Data Science Projects

  • Is DataOps just DevOps for Data Science?
  • Strategies for Data Factories on the cloud, hybrid or on premise platforms
  • How can I ease the deploy to production and monitoring of my models?
  • Best cases for using Serverless and Containers technologies

Speaking:

GuillermoMartinez_Photo

Guillermo Martinez

Chief Digital & Analytics Officer , Mercadotecnia

Keynote Presentation: Creating a Data Factory with DataOps for Continuous Delivery of Data Science Projects

mayo 30 | 09:40 - 10:00

  • Is DataOps just DevOps for Data Science?
  • Strategies for Data Factories on the cloud, hybrid or on premise platforms
  • How can I ease the deploy to production and monitoring of my models?
  • Best cases for using Serverless and Containers technologies

Speaking:

GuillermoMartinez_Photo

Guillermo Martinez

Mercadotecnia

10:00

Panel Discussion: How can we Get the Most Value out of Structured and Unstructured Data Through Machine Learning?

  • Are deep learning algorithms the best method for building a hierarchical representation of the data?
  • To train a machine learning model, big sets of data are needed. How should this be acquired? Internally? Open source?
  • Creating realistic expectations for stakeholders
  • Key points factors to consider to scale up ML to cost-effectively to improve your marketing strategy, improve internal operations and better understand your customers

Speaking:

Alfredo-Pequeno-230x230

José Alfredo Pequeño Contreras

Chief Data Officer, Banco Regional de Monterrey

DanteTellez_Photo

Dante Tellez Guevara

Data Analytics Director , Grupo Salinas

JoseJuanMusule_Photo

Jose Juan Musule

VP Data & Analytics , BBVA Bancomer

GustavoJaime-Munoz_Photo

Gustavo Jaime-Munoz

IT Data Science Manager, Kellogg Company

Panel Discussion: How can we Get the Most Value out of Structured and Unstructured Data Through Machine Learning?

mayo 30 | 10:00 - 10:30

  • Are deep learning algorithms the best method for building a hierarchical representation of the data?
  • To train a machine learning model, big sets of data are needed. How should this be acquired? Internally? Open source?
  • Creating realistic expectations for stakeholders
  • Key points factors to consider to scale up ML to cost-effectively to improve your marketing strategy, improve internal operations and better understand your customers

Speaking:

DanteTellez_Photo

Dante Tellez Guevara

Grupo Salinas

JoseJuanMusule_Photo

Jose Juan Musule

BBVA Bancomer

Alfredo-Pequeno-230x230

José Alfredo Pequeño Contreras

Banco Regional de Monterrey

GustavoJaime-Munoz_Photo

Gustavo Jaime-Munoz

Kellogg Company

10:30

Mid-Morning Coffee Break & Networking

Mid-Morning Coffee Break & Networking

mayo 30 | 10:30 - 11:00

Speaking:

11:00

Keynote Presentation: Capitalizing on Data and Analytics for Improved Marketing Strategies

  • Using the different types of available data to improve your company’s ROI on marketing
  • Developing new ways to measure success
  • Testing the sentiment of the marketing campaign
  • Combining different kinds of information to visualize success

Speaking:

JorgeVega_Photo

Jorge Fuentes Vega

Head of Media & Digital Mexico , Kantar Millward Brown

Keynote Presentation: Capitalizing on Data and Analytics for Improved Marketing Strategies

mayo 30 | 11:00 - 11:20

  • Using the different types of available data to improve your company’s ROI on marketing
  • Developing new ways to measure success
  • Testing the sentiment of the marketing campaign
  • Combining different kinds of information to visualize success

Speaking:

JorgeVega_Photo

Jorge Fuentes Vega

Kantar Millward Brown

11:20

Keynote Presentation: Succeeding at Your Data Migration Journey

  • Establishing correct data as a result of correct processes: common errors when analyzing information
  • ‘Cleaning up’ your data
  • Preparing for the move: minimizing the impact and understanding the changes
  • Migrating your information: where, when and how to validate the data?

Speaking:

RicardoCamarena_Photo

Ricardo Camarena

Former Data Migration Manager, Jafra Cosmetics

Keynote Presentation: Succeeding at Your Data Migration Journey

mayo 30 | 11:20 - 11:40

  • Establishing correct data as a result of correct processes: common errors when analyzing information
  • ‘Cleaning up’ your data
  • Preparing for the move: minimizing the impact and understanding the changes
  • Migrating your information: where, when and how to validate the data?

Speaking:

RicardoCamarena_Photo

Ricardo Camarena

Jafra Cosmetics

11:40

Keynote Presentation: Working with Legal and Data Protection Teams for Socially Responsible Analytics

  • Establishing correct data as a result of correct processes: common errors when analyzing information
  • ‘Cleaning up’ your data
  • Preparing for the move: minimizing the impact and understanding the changes
  • Migrating your information: where, when and how to validate the data?

Speaking:

Daniela Juarez

Daniela Juarez

Data Privacy Head - Mexico, Central America & Caribbean, Novartis

Keynote Presentation: Working with Legal and Data Protection Teams for Socially Responsible Analytics

mayo 30 | 11:40 - 12:00

  • Establishing correct data as a result of correct processes: common errors when analyzing information
  • ‘Cleaning up’ your data
  • Preparing for the move: minimizing the impact and understanding the changes
  • Migrating your information: where, when and how to validate the data?

Speaking:

Daniela Juarez

Daniela Juarez

Novartis

12:00

Panel Discussion: Implementing Data Governance as a Strategic Asset

  • Best practice for establishing enterprise-wide data quality and master data management for manageability of data in large corporate environments
  • Creating an open culture so that organizational changes can be implemented
  • Getting stakeholders on board and creating a strategic plan for communication and objective tracking
  • How can we stay focused yet flexible to address fast-changing business needs?

Speaking:

Giulianna-Carranza-230x230

Giulianna Carranza

Business Analytics Unit Director - Chief Data & Analytics Officer, Yanbal International

MiguelVazquez_Photo

Miguel Vazquez

Financial Operations & Data Governance Senior Manager, American Tower

AlbertoPaez_Photo

Alberto Paez

Chief Data Officer, Cetelem

MariluLopez_Photo

Marilu Lopez

President, DAMA Chapter Mexico

Panel Discussion: Implementing Data Governance as a Strategic Asset

mayo 30 | 12:00 - 12:30

  • Best practice for establishing enterprise-wide data quality and master data management for manageability of data in large corporate environments
  • Creating an open culture so that organizational changes can be implemented
  • Getting stakeholders on board and creating a strategic plan for communication and objective tracking
  • How can we stay focused yet flexible to address fast-changing business needs?

Speaking:

Giulianna-Carranza-230x230

Giulianna Carranza

Yanbal International

MariluLopez_Photo

Marilu Lopez

DAMA Chapter Mexico

AlbertoPaez_Photo

Alberto Paez

Cetelem