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CDAO Mexico

May 29-30, 2019 | Mexico City

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Day 1
29th May
08:00

Registration

Registration & Breakfast Networking in the Exhibition Area

Registration

May 29 | 08:00 - 09:00

Registration & Breakfast Networking in the Exhibition Area

Speaking:

09:00

Chairman's Opening Remarks

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Chief Analytics Officer, Banorte

Chairman's Opening Remarks

May 29 | 09:00 - 09:10

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Banorte

09:10

Opening Keynote: Moving From a Cost Center to a Profit Center – How to Measure and Communicate the ROI of Analytics

  • Most business leaders will agree that analytics is a major part of the organization’s future
  • It isn’t just about increasing revenue – analytics leaders must show the savings created from operational change and clearly demonstrate this value throughout all levels of the company
  • Hear from Banorte about where their analytics team has clearly demonstrated an ROI reaching into billions of dollars

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Chief Analytics Officer, Banorte

Opening Keynote: Moving From a Cost Center to a Profit Center – How to Measure and Communicate the ROI of Analytics

May 29 | 09:10 - 09:30

  • Most business leaders will agree that analytics is a major part of the organization’s future
  • It isn’t just about increasing revenue – analytics leaders must show the savings created from operational change and clearly demonstrate this value throughout all levels of the company
  • Hear from Banorte about where their analytics team has clearly demonstrated an ROI reaching into billions of dollars

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Banorte

09:30

Keynote Presentation: Using the Analytics Perspective With the Digital Structure

  • Why it is so important to use the data available to assist with challenging digital transformation strategies
  • Encouraging greater knowledge between departments who may have very different perspective
  • How to manage a budget with both a digital project manager and an analytics leader
  • Creating good relationships when analytics is often used as a way to judge the digital side of the business

Speaking:

Giulianna-Carranza-230x230

Giulianna Carranza

Business Analytics Unit Director - Chief Data & Analytics Officer, Yanbal International

Keynote Presentation: Using the Analytics Perspective With the Digital Structure

May 29 | 09:30 - 09:50

  • Why it is so important to use the data available to assist with challenging digital transformation strategies
  • Encouraging greater knowledge between departments who may have very different perspective
  • How to manage a budget with both a digital project manager and an analytics leader
  • Creating good relationships when analytics is often used as a way to judge the digital side of the business

Speaking:

Giulianna-Carranza-230x230

Giulianna Carranza

Yanbal International

09:50

Keynote Presentation: AI-Fueled Organizations

  • Bringing the evolution of artificial intelligence to life
  • The top five benefits of AI
  • AI’s next top model

Speaking:

EduardoPacheco_Photo

Eduardo Pacheco

Leading Partner of Strategy & Analytics , Deloitte

Keynote Presentation: AI-Fueled Organizations

May 29 | 09:50 - 10:20

  • Bringing the evolution of artificial intelligence to life
  • The top five benefits of AI
  • AI’s next top model

Speaking:

EduardoPacheco_Photo

Eduardo Pacheco

Deloitte

10:20

Panel Discussion: What Can We Do to Make Business Transformation Strategies Successful?

  • Should analytics be continually used to measure success?
  • Tracing what works and what doesn’t in order to identify patterns
  • Understand the priorities of the customer before digital transformation strategies take place
  • Getting the correct architecture processes in place for digital ecosystems

Speaking:

HernanMartinez_Photo

Hernan Guerra

Chief Information Officer , VIAKEM

RafaelPimentel_Photo

Rafael Pimentel

Chief Information Officer, Mexican Space Agency

CarlaQuezada_Photo

Carla Quezada

Data Science & Analytics Senior Manager, General Electric

JoseMiranda_Photo

Jose Miranda

Global Head of Business Strategy & Development, T20 Media

Panel Discussion: What Can We Do to Make Business Transformation Strategies Successful?

May 29 | 10:20 - 10:50

  • Should analytics be continually used to measure success?
  • Tracing what works and what doesn’t in order to identify patterns
  • Understand the priorities of the customer before digital transformation strategies take place
  • Getting the correct architecture processes in place for digital ecosystems

Speaking:

RafaelPimentel_Photo

Rafael Pimentel

Mexican Space Agency

CarlaQuezada_Photo

Carla Quezada

General Electric

JoseMiranda_Photo

Jose Miranda

T20 Media

HernanMartinez_Photo

Hernan Guerra

VIAKEM

10:50

Mid-Morning Coffee Break & Networking

Mid-Morning Coffee Break & Networking

May 29 | 10:50 - 11:20

Speaking:

11:20

Keynote Presentation: Case Study - Practical Applications and Challenges of Migrating to Data Lake

  • With the trend to migrate to either Data Lakes or the Cloud, how do you decide which will be most effective for your organization?
  • Overcoming legacy systems for more efficient data structures
  • Is it better to outsource or build abilities in-house?
  • Working out the appropriate size for the data lake

Speaking:

foto_bio_DV-230x230

Daniel Vaughan

Director of Big Data, Telefónica México

Keynote Presentation: Case Study - Practical Applications and Challenges of Migrating to Data Lake

May 29 | 11:20 - 11:40

  • With the trend to migrate to either Data Lakes or the Cloud, how do you decide which will be most effective for your organization?
  • Overcoming legacy systems for more efficient data structures
  • Is it better to outsource or build abilities in-house?
  • Working out the appropriate size for the data lake

Speaking:

foto_bio_DV-230x230

Daniel Vaughan

Telefónica México

11:40

Keynote Presentation: Focusing on the “Transformation” in Digital Transformation

  • The digital transformation is a complete project that involves specific actions and key actors to make it happen
  • Avoiding the cliché of viewing digital transformation as only installing software and digitizing internal processes: it is about generating a complete experience to the users
  • Making a change and an upgrade whilst keeping the user at the forefront of all decisions
  • Changing the organization mindset and comfort zone in order to implement real change

Speaking:

DianaSades_Photo

Diana Sades

Customer Experience & Digital Transformation Manager, Club Premier Aeromexico

Keynote Presentation: Focusing on the “Transformation” in Digital Transformation

May 29 | 11:40 - 12:00

  • The digital transformation is a complete project that involves specific actions and key actors to make it happen
  • Avoiding the cliché of viewing digital transformation as only installing software and digitizing internal processes: it is about generating a complete experience to the users
  • Making a change and an upgrade whilst keeping the user at the forefront of all decisions
  • Changing the organization mindset and comfort zone in order to implement real change

Speaking:

DianaSades_Photo

Diana Sades

Club Premier Aeromexico

12:00

Keynote Presentation: Data and AI - A Prescriptive Approach for Enterprise AI

  • Most enterprises view the journey to AI as a strategic priority - shaping future outcomes, optimizing operations and re-imagining business models
  • However, AI is not magic. In order for AI to succeed in the enterprise, you need to take a systematic approach that starts with data
  • The essential steps are Collect, Organize, Analyze and Infuse
  • Use cases from across the industry

Speaking:

JohnThomas_Photo

John Thomas

Distinguished Engineer and Director, Analytics, IBM

Keynote Presentation: Data and AI - A Prescriptive Approach for Enterprise AI

May 29 | 12:00 - 12:30

  • Most enterprises view the journey to AI as a strategic priority - shaping future outcomes, optimizing operations and re-imagining business models
  • However, AI is not magic. In order for AI to succeed in the enterprise, you need to take a systematic approach that starts with data
  • The essential steps are Collect, Organize, Analyze and Infuse
  • Use cases from across the industry

Speaking:

JohnThomas_Photo

John Thomas

IBM

12:30

Keynote Presentation: Understanding the Foundation of Data Monetization

  • If data is a strategic asset, why is data management not receiving proper attention?
  • Why is worth investing on data management practice?
  • Best practice in data management as a foundation for data monetization
  • The Leaders-DATA-Manifesto

Speaking:

MariluLopez_Photo

Marilu Lopez

President, DAMA Chapter Mexico

Keynote Presentation: Understanding the Foundation of Data Monetization

May 29 | 12:30 - 12:50

  • If data is a strategic asset, why is data management not receiving proper attention?
  • Why is worth investing on data management practice?
  • Best practice in data management as a foundation for data monetization
  • The Leaders-DATA-Manifesto

Speaking:

MariluLopez_Photo

Marilu Lopez

DAMA Chapter Mexico

12:50

Panel Discussion: Creating Clear Communication Paths With Other Business Sectors

  • Creating clarity around the business agenda in order to drive better analyses and insights
  • How do you set a realistic return on investment for new projects?
  • Collaborating effective with other departments such as marketing and customer services to improve business operations through education

Speaking:

FranciscoRomero_Photo

Francisco Romero

Head of Transformation, Banco Santander Mexico

AlejandroMelo_Photo

Alejandro Melo

Head of Business Intelligence - Analytics and Insights, Procter & Gamble

DianaSolisLong_Photo

Diana Solis Long

Device Analytics Director, AT&T

Panel Discussion: Creating Clear Communication Paths With Other Business Sectors

May 29 | 12:50 - 13:20

  • Creating clarity around the business agenda in order to drive better analyses and insights
  • How do you set a realistic return on investment for new projects?
  • Collaborating effective with other departments such as marketing and customer services to improve business operations through education

Speaking:

AlejandroMelo_Photo

Alejandro Melo

Procter & Gamble

FranciscoRomero_Photo

Francisco Romero

Banco Santander Mexico

DianaSolisLong_Photo

Diana Solis Long

AT&T

1:20

Lunch and Networking in the Exhibition Area

Lunch and Networking in the Exhibition Area

May 29 | 13:20 - 14:20

Speaking:

2:20

Discussion Group 1A: the Customer Focus

How can data be used to deliver on the different expectations of customers?

Speaking:

AngelRamirez_Photo

Angel Ramirez

Chief Technology Officer, Evolumedia

PedroArmengol_Photo

Pedro Armengol

Global Head of Data Science, Cinepolis

Edgar

Edgar Trevino

Director Data & Analytics, Walmart

IMG_5370-2

Hector Valenzuela

Digital Transformation Manager, TV Azteca

Discussion Group 1A: the Customer Focus

May 29 | 14:20 - 15:05

How can data be used to deliver on the different expectations of customers?

Speaking:

Edgar

Edgar Trevino

Walmart

PedroArmengol_Photo

Pedro Armengol

Cinepolis

IMG_5370-2

Hector Valenzuela

TV Azteca

AngelRamirez_Photo

Angel Ramirez

Evolumedia

2:20

Discussion Group 1B: Digital Transformation

Calculating the right pace of digital transformation for the business

Speaking:

DianaSades_Photo

Diana Sades

Customer Experience & Digital Transformation Manager, Club Premier Aeromexico

IsraelRamirez_Photo

Israel Ramirez

Chief Digital Officer , Zurich Santander Mexico

HectorAlvarado_Photo

Hector Alvarado

Chief Operating Officer, Sport City

Discussion Group 1B: Digital Transformation

May 29 | 14:20 - 15:05

Calculating the right pace of digital transformation for the business

Speaking:

DianaSades_Photo

Diana Sades

Club Premier Aeromexico

IsraelRamirez_Photo

Israel Ramirez

Zurich Santander Mexico

HectorAlvarado_Photo

Hector Alvarado

Sport City

2:20

Discussion Group 1C: Data Governance and Data Management

Putting together integration tools for different kinds of systems

Speaking:

ShawnRoberts_Photo

Shawn Roberts

Regional VP Solution Strategy , Erwin

Discussion Group 1C: Data Governance and Data Management

May 29 | 14:20 - 15:05

Putting together integration tools for different kinds of systems

Speaking:

ShawnRoberts_Photo

Shawn Roberts

Erwin

3:05

Discussion Group 2A: the Customer Focus

Using data from campaigns and promotions to create more effective customer interaction plans

Speaking:

AlejandroRoemer_Photo2

Alejandro Roemer

Head of Behavioral Analytics , Banorte

JorgeVega_Photo

Jorge Fuentes Vega

Head of Media & Digital Mexico , Kantar Millward Brown

CuiArrroyo_Photo2

Cui Arroyo

VP eCommerce Operations, Walmart

Discussion Group 2A: the Customer Focus

May 29 | 15:05 - 15:50

Using data from campaigns and promotions to create more effective customer interaction plans

Speaking:

AlejandroRoemer_Photo2

Alejandro Roemer

Banorte

CuiArrroyo_Photo2

Cui Arroyo

Walmart

JorgeVega_Photo

Jorge Fuentes Vega

Kantar Millward Brown

3:05

Discussion Group 2B: Data for Risk Management

How can we best use different kinds of data to mitigate risk?

Speaking:

ClaudioLima_Photo

Claudio Lima

Head of Risk Modeling, Analytics and Innovation, HSBC Latin America

AngelRamirez_Photo

Angel Ramirez

Chief Technology Officer, Evolumedia

GuillermoGonzalez_Photo

Guillermo Gonzalez

Former Compliance Manager, Televisa

Discussion Group 2B: Data for Risk Management

May 29 | 15:05 - 15:50

How can we best use different kinds of data to mitigate risk?

Speaking:

ClaudioLima_Photo

Claudio Lima

HSBC Latin America

AngelRamirez_Photo

Angel Ramirez

Evolumedia

GuillermoGonzalez_Photo

Guillermo Gonzalez

Televisa

3:05

Discussion Group 2C: Data Governance and Data Management

How can we appropriately visualize data from different sources - achieving effective data visualization

Speaking:

foto_bio_DV-230x230

Daniel Vaughan

Director of Big Data, Telefónica México

CarlaQuezada_Photo

Carla Quezada

Data Science & Analytics Senior Manager, General Electric

OswaldoBaez_Photo

Oswaldo Baez

Chief Enterprise Information Architect, Banco de Mexico

Discussion Group 2C: Data Governance and Data Management

May 29 | 15:05 - 15:50

How can we appropriately visualize data from different sources - achieving effective data visualization

Speaking:

foto_bio_DV-230x230

Daniel Vaughan

Telefónica México

CarlaQuezada_Photo

Carla Quezada

General Electric

OswaldoBaez_Photo

Oswaldo Baez

Banco de Mexico

3:50

Afternoon Tea & Networking in the Exhibition Area

Afternoon Tea & Networking in the Exhibition Area

May 29 | 15:50 - 16:20

Speaking:

Track A

4:20

Keynote Presentation: Digital Transformation and the Changing Role of the CIO

  • In today’s world of rapidly changing technology, what do Chief Information Officers need to do to succeed in their roles?
  • Becoming a key business partner, not an obstacle
  • Effectively aligning with organization goals and strategy
  • Taking on the role of CIO: what can be done to prepare talented IT professionals to take on the role of CIO?

Speaking:

RafaelPimentel_Photo

Rafael Pimentel

Chief Information Officer, Mexican Space Agency

Keynote Presentation: Digital Transformation and the Changing Role of the CIO

May 29 | 16:20 - 16:40

  • In today’s world of rapidly changing technology, what do Chief Information Officers need to do to succeed in their roles?
  • Becoming a key business partner, not an obstacle
  • Effectively aligning with organization goals and strategy
  • Taking on the role of CIO: what can be done to prepare talented IT professionals to take on the role of CIO?

Speaking:

RafaelPimentel_Photo

Rafael Pimentel

Mexican Space Agency

Track B

4:20

Keynote Presentation: Capitalizing on eCommerce Data to Increase Conversions and Turn Them into Sales

  • Identifying problem pages to keep customers in the purchasing pipeline
  • Utilizing surveys in conjunction with behavioral metrics to gain an understand of the customer buying process
  • Maximizing the value of ecommerce data not only for better strategic decisions
  • Enhancing the role of ecommerce personalization in an increasingly competitive marketplace

Speaking:

CuiArrroyo_Photo2

Cui Arroyo

VP eCommerce Operations, Walmart

Keynote Presentation: Capitalizing on eCommerce Data to Increase Conversions and Turn Them into Sales

May 29 | 16:20 - 16:40

  • Identifying problem pages to keep customers in the purchasing pipeline
  • Utilizing surveys in conjunction with behavioral metrics to gain an understand of the customer buying process
  • Maximizing the value of ecommerce data not only for better strategic decisions
  • Enhancing the role of ecommerce personalization in an increasingly competitive marketplace

Speaking:

CuiArrroyo_Photo2

Cui Arroyo

Walmart

Track A

4:40

Keynote Presentation: Working with Legal and Data Protection Teams for Socially Responsible Analytics

  • Know your basics – Relevant Laws / Internal Policies
  • Explain your project and the purpose/objective (What data? How it be collected or where does it come from? Why? Where? Is it a cross-country project? By Whom? (third-parties involved)
  • Privacy by Design and Privacy by Default
  • Assessing risks and taking risk-based decisions
  • Monitoring and anticipating potential pitfalls

Speaking:

DanielaJuarez_Photo

Daniela Juarez

Data Privacy Head - Mexico, Central America & Caribbean, Novartis

Keynote Presentation: Working with Legal and Data Protection Teams for Socially Responsible Analytics

May 29 | 16:40 - 17:00

  • Know your basics – Relevant Laws / Internal Policies
  • Explain your project and the purpose/objective (What data? How it be collected or where does it come from? Why? Where? Is it a cross-country project? By Whom? (third-parties involved)
  • Privacy by Design and Privacy by Default
  • Assessing risks and taking risk-based decisions
  • Monitoring and anticipating potential pitfalls

Speaking:

DanielaJuarez_Photo

Daniela Juarez

Novartis

Track B

4:40

Keynote Presentation: Innovation in Ambiguous Environments

  • The dilemma of greenfield / blue ocean strategies: innovating without historic data
  • "Failing forward" - experimenting to reduce risk
  • Innovation tools: Google Design Sprint and rapid prototyping
  • The role of Analytics in experiments

Speaking:

FranciscoReyes_Photo

Francisco Reyes

Chief Technology Officer , Mango Life

Keynote Presentation: Innovation in Ambiguous Environments

May 29 | 16:40 - 17:00

  • The dilemma of greenfield / blue ocean strategies: innovating without historic data
  • "Failing forward" - experimenting to reduce risk
  • Innovation tools: Google Design Sprint and rapid prototyping
  • The role of Analytics in experiments

Speaking:

FranciscoReyes_Photo

Francisco Reyes

Mango Life

Track A

5:00

Panel Discussion - Establishing Strong Inter-Departmental Relationships

  • Avoiding a tug of war with IT and a culture of ‘what is data?’ vs ‘what is IT?’
  • Communicating data purposes to non-technical employees
  • Getting to know exactly where points for improvement are in business optimization to show significant results

Speaking:

GuillermoMartinez_Photo

Guillermo Martinez

Chief Digital & Analytics Officer , Mercadotecnia

GustavoJaime-Munoz_Photo

Gustavo Jaime-Munoz

IT Data Science Manager, Kellogg Company

Giulianna-Carranza-230x230

Giulianna Carranza

Business Analytics Unit Director - Chief Data & Analytics Officer, Yanbal International

Panel Discussion - Establishing Strong Inter-Departmental Relationships

May 29 | 17:00 - 17:20

  • Avoiding a tug of war with IT and a culture of ‘what is data?’ vs ‘what is IT?’
  • Communicating data purposes to non-technical employees
  • Getting to know exactly where points for improvement are in business optimization to show significant results

Speaking:

Giulianna-Carranza-230x230

Giulianna Carranza

Yanbal International

GuillermoMartinez_Photo

Guillermo Martinez

Mercadotecnia

GustavoJaime-Munoz_Photo

Gustavo Jaime-Munoz

Kellogg Company

Track B

5:00

Keynote Presentation: Going From Data to Decisions With Machine Learning

  • Data is the new oil and it is vital that companies are embarking on data capitalization
  • Understanding the correct application in business for data science
  • Practical advice on how to manage a data science team properly
  • Applicable machine learning use cases for different industries

Speaking:

Keynote Presentation: Going From Data to Decisions With Machine Learning

May 29 | 17:00 - 17:20

  • Data is the new oil and it is vital that companies are embarking on data capitalization
  • Understanding the correct application in business for data science
  • Practical advice on how to manage a data science team properly
  • Applicable machine learning use cases for different industries

Speaking:

5:20

Happy Hour Roundtable 1: Best Practice Steps for Enhancing the Value of Machine Learning Projects

Speaking:

OswaldoBaez_Photo

Oswaldo Baez

Chief Enterprise Information Architect, Banco de Mexico

ClaudioLima_Photo

Claudio Lima

Head of Risk Modeling, Analytics and Innovation, HSBC Latin America

Happy Hour Roundtable 1: Best Practice Steps for Enhancing the Value of Machine Learning Projects

May 29 | 17:20 - 17:50

Speaking:

OswaldoBaez_Photo

Oswaldo Baez

Banco de Mexico

ClaudioLima_Photo

Claudio Lima

HSBC Latin America

5:20

Happy Hour Roundtable 2: Integrating New Technologies With Legacy Systems

Speaking:

AngelRamirez_Photo

Angel Ramirez

Chief Technology Officer, Evolumedia

HernanMartinez_Photo

Hernan Guerra

Chief Information Officer , VIAKEM

Happy Hour Roundtable 2: Integrating New Technologies With Legacy Systems

May 29 | 17:20 - 17:50

Speaking:

HernanMartinez_Photo

Hernan Guerra

VIAKEM

AngelRamirez_Photo

Angel Ramirez

Evolumedia

5:20

Happy Hour Roundtable 3: Hiring Strategy for Data & Analytics - Where do You Look and What Skills do You Prioritize for Great Talent in this Area?

Speaking:

PalomaGonzalez_Photo

Paloma Gonzalez Martinez

Chief Data & Business Officer , Segundamano Mexico

CarlaQuezada_Photo

Carla Quezada

Data Science & Analytics Senior Manager, General Electric

Happy Hour Roundtable 3: Hiring Strategy for Data & Analytics - Where do You Look and What Skills do You Prioritize for Great Talent in this Area?

May 29 | 17:20 - 17:50

Speaking:

CarlaQuezada_Photo

Carla Quezada

General Electric

PalomaGonzalez_Photo

Paloma Gonzalez Martinez

Segundamano Mexico

5:20

Happy Hour Roundtable 4: Breaking Down Internal Siloes to Increase Collaboration and Effectiveness

Speaking:

Edgar

Edgar Trevino

Director Data & Analytics, Walmart

RafaelRamirez_Photo

Rafael Ramirez

Senior Business Intelligence Manager, Aeromexico

Happy Hour Roundtable 4: Breaking Down Internal Siloes to Increase Collaboration and Effectiveness

May 29 | 17:20 - 17:50

Speaking:

Edgar

Edgar Trevino

Walmart

RafaelRamirez_Photo

Rafael Ramirez

Aeromexico

5:20

Happy Hour Roundtable 5: Enhancing the Value and Operational Efficiency of Continuous Business Intelligence

Speaking:

JorgeVega_Photo

Jorge Fuentes Vega

Head of Media & Digital Mexico , Kantar Millward Brown

AlejandroMelo_Photo

Alejandro Melo

Head of Business Intelligence - Analytics and Insights, Procter & Gamble

Happy Hour Roundtable 5: Enhancing the Value and Operational Efficiency of Continuous Business Intelligence

May 29 | 17:20 - 17:50

Speaking:

AlejandroMelo_Photo

Alejandro Melo

Procter & Gamble

JorgeVega_Photo

Jorge Fuentes Vega

Kantar Millward Brown

5:20

Happy Hour Roundtable 6: How to Create an Analytics-Driven Culture Throughout the Organization

Speaking:

AlbertoPaez_Photo2

Alberto Paez

Head of Data Analytics , HSBC

foto_bio_DV-230x230

Daniel Vaughan

Director of Big Data, Telefónica México

Happy Hour Roundtable 6: How to Create an Analytics-Driven Culture Throughout the Organization

May 29 | 17:20 - 17:50

Speaking:

foto_bio_DV-230x230

Daniel Vaughan

Telefónica México

AlbertoPaez_Photo2

Alberto Paez

HSBC

5:50

Drinks Reception

Drinks Reception

May 29 | 17:50 - 18:20

Speaking:

6:20

Conference Close

Conference Close

May 29 | 18:20

Speaking:

Day 2
30th May
08:15

Registration and Breakfast Networking in the Exhibition Area

Registration and Breakfast Networking in the Exhibition Area

May 30 | 08:15 - 08:45

Speaking:

08:45

Chairperson's Opening Remarks

Speaking:

Giulianna-Carranza-230x230

Giulianna Carranza

Business Analytics Unit Director - Chief Data & Analytics Officer, Yanbal International

Chairperson's Opening Remarks

May 30 | 08:45 - 09:00

Speaking:

Giulianna-Carranza-230x230

Giulianna Carranza

Yanbal International

09:00

Opening Keynote: Experimenting with AI and ML Business Use Cases to Find the Right Strategy for the Business

  • ‘Kissing frogs to find a prince’: experimenting can be a challenge, but trials help to find the optimum outcome
  • How to implement AI for cost-cutting and to reduce complexities
  • Turning use cases into something more manageable
  • Scaling up AI to increase efficiency rates

Speaking:

Alfredo-Pequeno-230x230

José Alfredo Pequeño Contreras

Chief Data Officer, Banco Regional de Monterrey

Opening Keynote: Experimenting with AI and ML Business Use Cases to Find the Right Strategy for the Business

May 30 | 09:00 - 09:20

  • ‘Kissing frogs to find a prince’: experimenting can be a challenge, but trials help to find the optimum outcome
  • How to implement AI for cost-cutting and to reduce complexities
  • Turning use cases into something more manageable
  • Scaling up AI to increase efficiency rates

Speaking:

Alfredo-Pequeno-230x230

José Alfredo Pequeño Contreras

Banco Regional de Monterrey

09:20

Keynote Presentation: Becoming a Data Driven Company, Data at the Core of the Business Ecosystem

  • Making data the igniter of decision making: end to end processes with data (Product, Marketing, Sales, etc.)
  • Generating actionable insights from data to improve performance across business
  • Installing a data-driven culture throughout the organization

Speaking:

PalomaGonzalez_Photo

Paloma Gonzalez Martinez

Chief Data & Business Officer , Segundamano Mexico

Keynote Presentation: Becoming a Data Driven Company, Data at the Core of the Business Ecosystem

May 30 | 09:20 - 09:40

  • Making data the igniter of decision making: end to end processes with data (Product, Marketing, Sales, etc.)
  • Generating actionable insights from data to improve performance across business
  • Installing a data-driven culture throughout the organization

Speaking:

PalomaGonzalez_Photo

Paloma Gonzalez Martinez

Segundamano Mexico