Accreditation & Welcome Breakfast
October 12 | 08:00 - 09:00
Chief Data & Analytics Officers, Mexico
October 12 & 13, 2020 | Hilton Mexico City Reforma
Day 1 - October 12
08:00
Accreditation & Welcome Breakfast
Speaking:
09:00
Chairman's Opening Remarks
Chairman's Opening Remarks
October 12 | 09:00 - 09:10
Speaking:
09:10
Keynote Presentation: Generating Practical Information from Data to Improve Performance throughout the Company.
Keynote Presentation: Generating Practical Information from Data to Improve Performance throughout the Company.
October 12 | 09:10 - 09:40
Speaking:
09:40
Keynote Presentation: The Change of Paradigm of Traditional Decision-Making Processes through the Integration of Strategy-Converted Data.
Keynote Presentation: The Change of Paradigm of Traditional Decision-Making Processes through the Integration of Strategy-Converted Data.
October 12 | 09:40 - 10:10
Speaking:
10:10
Keynote Presentation: How Do Data Driven Companies Monetize their Data?
Keynote Presentation: How Do Data Driven Companies Monetize their Data?
October 12 | 10:10 - 10:40
Speaking:
10:40
Discussion Panel: Establishing, Measuring and Communicating ROI Analytics.
Discussion Panel: Establishing, Measuring and Communicating ROI Analytics.
October 12 | 10:40 - 11:10
Speaking:
11:10
Coffee Break & Networking
Coffee Break & Networking
October 12 | 11:10 - 11:40
Speaking:
11:40
Keynote Presentation: Knowing the Principles of Data Monetization.
Keynote Presentation: Knowing the Principles of Data Monetization.
October 12 | 11:40 - 12:10
Speaking:
12:10
Keynote Presentation: What Risks Are Related to Excess Data?
Keynote Presentation: What Risks Are Related to Excess Data?
October 12 | 12:10 - 12:40
Speaking:
12:40
Keynote Presentation: Responsible Data Innovation: How to Innovate and Maintain Our Decisions on People-Centered Data and Putting the Consumer at the Center of Everything We Do.
Keynote Presentation: Responsible Data Innovation: How to Innovate and Maintain Our Decisions on People-Centered Data and Putting the Consumer at the Center of Everything We Do.
October 12 | 12:40 - 13:10
Speaking:
1:10
Keynote Presentation: Leading to create a Data Culture.
Keynote Presentation: Leading to create a Data Culture.
October 12 | 13:10 - 13:40
Speaking:
1:40
Networking lunch
Networking lunch
October 12 | 13:40 - 14:40
Speaking:
2:40
Discussion Group - Group 1A: The Customer Approach: Generate Proper Offers Transforming Traditional Channels into Digital.
Discussion Group - Group 1A: The Customer Approach: Generate Proper Offers Transforming Traditional Channels into Digital.
October 12 | 14:40 - 15:25
Speaking:
2:40
Discussion Group - Group 1B: Data Governance & Data Management: Big Data and Reporting: Can We Achieve an Agile and Efficient Process in the Delivery of Data to Business?
Discussion Group - Group 1B: Data Governance & Data Management: Big Data and Reporting: Can We Achieve an Agile and Efficient Process in the Delivery of Data to Business?
October 12 | 14:40 - 15:25
Speaking:
2:40
Discussion Group - Group 1C: Data in Risk Management: The Best Strategies for Using Different Types of Data in order to Mitigate Risks.
Discussion Group - Group 1C: Data in Risk Management: The Best Strategies for Using Different Types of Data in order to Mitigate Risks.
October 12 | 14:40 - 15:25
Speaking:
3:25
Discussion Group - Group 1A: The Customer Approach: Providing more information about patterns and trends through data analytics to improve customer relationships.
Discussion Group - Group 1A: The Customer Approach: Providing more information about patterns and trends through data analytics to improve customer relationships.
October 12 | 15:25 - 16:10
Speaking:
3:25
Discussion Group - Group 1B: Data Governance & Data Management: Why is Data Governance the Basis of Data Management?
Discussion Group - Group 1B: Data Governance & Data Management: Why is Data Governance the Basis of Data Management?
October 12 | 15:25 - 16:10
Speaking:
3:25
Discussion Group - Group 1C: Data in Risk Management: Ensuring Data Privacy - How to Guarantee the Use of Data in a Legal and Ethical way.
Discussion Group - Group 1C: Data in Risk Management: Ensuring Data Privacy - How to Guarantee the Use of Data in a Legal and Ethical way.
October 12 | 15:25 - 16:10
Speaking:
4:10
Coffee Break & Networking
Coffee Break & Networking
October 12 | 16:10 - 16:40
Speaking:
4:40
TRACK A - From Data to Innovation in eCommerce: How Data Can Benefit Electronic Commerce.
TRACK A - From Data to Innovation in eCommerce: How Data Can Benefit Electronic Commerce.
October 12 | 16:40 - 17:10
Speaking:
4:40
TRACK B - Change Management - The Absorption of Data Culture in the Structure of the Organization: Convincing Internal Stakeholders with regard to Data Science Models.
TRACK B - Change Management - The Absorption of Data Culture in the Structure of the Organization: Convincing Internal Stakeholders with regard to Data Science Models.
October 12 | 16:40 - 17:10
Speaking:
5:10
TRACK A - From Data to Innovation in eCommerce: Leverage eCommerce Data to Increase Conversions.
TRACK A - From Data to Innovation in eCommerce: Leverage eCommerce Data to Increase Conversions.
October 12 | 17:10 - 17:40
Speaking:
5:10
TRACK B - Change Management - The Absorption of Data Culture in the Structure of the Organization: How to Manage a Data Analysis Team Properly.
TRACK B - Change Management - The Absorption of Data Culture in the Structure of the Organization: How to Manage a Data Analysis Team Properly.
October 12 | 17:10 - 17:40
Speaking:
5:40
TRACK A - From Data to Innovation in eCommerce: The Importance of Choosing the Right Metrics to Enhance Results.
TRACK A - From Data to Innovation in eCommerce: The Importance of Choosing the Right Metrics to Enhance Results.
October 12 | 17:40 - 18:10
Speaking:
5:40
TRACK B - Change Management - The Absorption of Data Culture in the Structure of the Organization: Overcoming Specific Talent Deficits to Manage Data.
TRACK B - Change Management - The Absorption of Data Culture in the Structure of the Organization: Overcoming Specific Talent Deficits to Manage Data.
October 12 | 17:40 - 18:10
Speaking:
6:10
Happy Hour Roundtables – Participants can choose between round tables while enjoying a drink of their choice.
Happy Hour Roundtables – Participants can choose between round tables while enjoying a drink of their choice.
October 12 | 18:10 - 18:40
Speaking:
6:40
Cocktail
Cocktail
October 12 | 18:40 - 19:10
Speaking:
7:10
Closing of Conference Day 1
Closing of Conference Day 1
October 12 | 19:10
Speaking:
Day 2 - October 13
08:15
Accreditation & Welcome Breakfast
Accreditation & Welcome Breakfast
October 13 | 08:15 - 08:45
Speaking:
08:45
Chairman's Opening Remarks
Chairman's Opening Remarks
October 13 | 08:45 - 09:00
Speaking:
09:00
Keynote Presentation: AI Implementation to Reduce Costs and Complexities of the Business.
Keynote Presentation: AI Implementation to Reduce Costs and Complexities of the Business.
October 13 | 09:00 - 09:25
Speaking:
09:25
Keynote Presentation: Data Urgency: How to Cover Daily Information Needs and Continue Generating Quality Data Products.
Keynote Presentation: Data Urgency: How to Cover Daily Information Needs and Continue Generating Quality Data Products.
October 13 | 09:25 - 09:50
Speaking:
09:50
Keynote Presentation: Machine Learning in Customer Service - The Potential of Delivering a Better Consumer Experience.
Keynote Presentation: Machine Learning in Customer Service - The Potential of Delivering a Better Consumer Experience.
October 13 | 09:50 - 10:15
Speaking:
10:15
Keynote Presentation: Implementing Artificial Intelligence Technology While Overcoming Legacy Systems.
Keynote Presentation: Implementing Artificial Intelligence Technology While Overcoming Legacy Systems.
October 13 | 10:15 - 10:40
Speaking:
10:40
Keynote Presentation: The Challenges of Establishing and Maintaining Robots in your Organization.
Keynote Presentation: The Challenges of Establishing and Maintaining Robots in your Organization.
October 13 | 10:40 - 11:05
Speaking:
11:05
Coffee Break & Networking
Coffee Break & Networking
October 13 | 11:05 - 11:35
Speaking:
11:35
Keynote Presentation: The Adoption of Artificial Intelligence for Customer Interaction.
Keynote Presentation: The Adoption of Artificial Intelligence for Customer Interaction.
October 13 | 11:35 - 12:00
Speaking:
12:00
Keynote Presentation: Optimizing the Allocation of Advertising Resources, Spending Less and More Adequately, and Making Better Use of the Available Budget.
Keynote Presentation: Optimizing the Allocation of Advertising Resources, Spending Less and More Adequately, and Making Better Use of the Available Budget.
October 13 | 12:00 - 12:25
Speaking:
12:25
Keynote Presentation: Segmenting Customers: How to Move Data to an AI-Directed Approach.
Keynote Presentation: Segmenting Customers: How to Move Data to an AI-Directed Approach.
October 13 | 12:25 - 12:50
Speaking:
12:50
Keynote Presentation: Ethics in Data Science as a Business Edge.
Keynote Presentation: Ethics in Data Science as a Business Edge.
October 13 | 12:50 - 13:15
Speaking:
1:15
Panel Discussion: Machine Learning: How this Technology is Changing Market Rules.
Panel Discussion: Machine Learning: How this Technology is Changing Market Rules.
October 13 | 13:15 - 14:00
Speaking:
2:00
Networking lunch
Networking lunch
October 13 | 14:00 - 15:00
Speaking:
3:00
Discussion Group - Group 1A: Data for Marketing: Analyzing the Emergence of New Trends and Finding Strategies to Explore Them through Data.
Discussion Group - Group 1A: Data for Marketing: Analyzing the Emergence of New Trends and Finding Strategies to Explore Them through Data.
October 13 | 15:00 - 15:45
Speaking:
3:00
Discussion Group - Group 1B: Organizational Transformation in Digital Transformation: Data governance as an enabler of a data-driven culture.
Discussion Group - Group 1B: Organizational Transformation in Digital Transformation: Data governance as an enabler of a data-driven culture.
October 13 | 15:00 - 15:45
Speaking:
3:00
Discussion Group - Group 1C: Challenges posed by the Data Lake Migration: The Mandatory Change of Mindset regarding the Data Lake Migration.
Discussion Group - Group 1C: Challenges posed by the Data Lake Migration: The Mandatory Change of Mindset regarding the Data Lake Migration.
October 13 | 15:00 - 15:45
Speaking:
3:45
Discussion Group - Group 1A: Incorporation of a New Level of Virtual Information in the Real World through Augmented Reality.
Discussion Group - Group 1A: Incorporation of a New Level of Virtual Information in the Real World through Augmented Reality.
October 13 | 15:45 - 16:30
Speaking:
3:45
Discussion Group - Group 1B: Organizational Transformation in Digital Transformation: Considerations in order to Constitute a Data Office Jointly Coordinated by the Business and Technology areas.
Discussion Group - Group 1B: Organizational Transformation in Digital Transformation: Considerations in order to Constitute a Data Office Jointly Coordinated by the Business and Technology areas.
October 13 | 15:45 - 16:30
Speaking:
3:45
Discussion Group - Group 1C: Challenges posed by the Data Lake Migration: Ensuring an Effective Data Governance Process that Involves Security, Access Control and Regulatory Compliance when migrating to the Data Lake.
Discussion Group - Group 1C: Challenges posed by the Data Lake Migration: Ensuring an Effective Data Governance Process that Involves Security, Access Control and Regulatory Compliance when migrating to the Data Lake.
October 13 | 15:45 - 16:30
Speaking:
4:30
Coffee Break & Networking
Coffee Break & Networking
October 13 | 16:30 - 17:00
Speaking:
5:00
TRACK A: Step by Step to Perform a Cloud Migration: Adaptability, Reliability, Profitability and Availability: How to Achieve a Successful Transition.
TRACK A: Step by Step to Perform a Cloud Migration: Adaptability, Reliability, Profitability and Availability: How to Achieve a Successful Transition.
October 13 | 17:00 - 17:30
Speaking:
5:00
TRACK B: ROI Evaluation: How to Measure the Benefits of Cloud Computing and Justify It?
TRACK B: ROI Evaluation: How to Measure the Benefits of Cloud Computing and Justify It?
October 13 | 17:00 - 17:30
Speaking:
5:30
TRACK A: Step by Step to Perform a Cloud Migration: Main Mistakes Made during a Data Cloud Migration and How to Overcome them.
TRACK A: Step by Step to Perform a Cloud Migration: Main Mistakes Made during a Data Cloud Migration and How to Overcome them.
October 13 | 17:30 - 18:00
Speaking:
5:30
TRACK B: ROI Evaluation: How to Undertake the Cloud Migration Process without the Risk of Data Loss and Excessive Costs?
TRACK B: ROI Evaluation: How to Undertake the Cloud Migration Process without the Risk of Data Loss and Excessive Costs?
October 13 | 17:30 - 18:00
Speaking:
6:00
Closing of the Conference
Closing of the Conference
October 13 | 18:00
Speaking:
